{"version":"https://jsonfeed.org/version/1","title":"The Objective Collective","home_page_url":"https://theobjectivecollective.co.uk","description":"The Objective Collective","author":{"name":"The Objective Collective"},"items":[{"id":"https://theobjectivecollective.co.uk/blog-our-thoughts/f/why-many-businesses-are-still-scared-of-ai-and-how-to-use-it","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/376f6d2e-1afb-4983-8203-9a3fda76010f/blog_ai_tools.png\"/><p>Artificial Intelligence is everywhere.</p>","url":"https://theobjectivecollective.co.uk/blog-our-thoughts/f/why-many-businesses-are-still-scared-of-ai-and-how-to-use-it","title":"Why Many Businesses Are Still Scared of AI (And How to Use It)","summary":"Artificial Intelligence is everywhere.","date_modified":"2026-04-07T20:20:50Z"},{"id":"https://theobjectivecollective.co.uk/blog-our-thoughts/f/strategy-first-the-key-to-sustainable-business-growth","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/376f6d2e-1afb-4983-8203-9a3fda76010f/blog_strategy_first.png\"/><p>Many businesses invest heavily in marketing activity without taking the time to step back and develop a clear strategy.</p>","url":"https://theobjectivecollective.co.uk/blog-our-thoughts/f/strategy-first-the-key-to-sustainable-business-growth","title":"Strategy First: The Key to Sustainable Business Growth","summary":"Many businesses invest heavily in marketing activity without taking the time to step back and develop a clear strategy.","date_modified":"2026-04-07T20:11:20Z"},{"id":"https://theobjectivecollective.co.uk/blog-our-thoughts/f/why-most-marketing-fails-and-how-to-fix-it","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/376f6d2e-1afb-4983-8203-9a3fda76010f/blog_marketing_fails.png\"/><p>Marketing has never been more accessible. There are more platforms, more tools and more advice available than ever before. Yet despite this, many businesses still feel like their marketing simply isn’t working.</p>","url":"https://theobjectivecollective.co.uk/blog-our-thoughts/f/why-most-marketing-fails-and-how-to-fix-it","title":"Why Most Marketing Fails (And How to Fix It)","summary":"Marketing has never been more accessible. There are more platforms, more tools and more advice available than ever before. Yet despite this, many businesses still feel like their marketing simply isn’t working.","date_modified":"2026-04-07T20:04:42Z"}]}